Ipag offers a new Specialized Master 2011-2012: New Technologies of Information and Communication.

Pedagogical approach and content 

The teaching approach recommended for each module is threefold and is based on the theory, the scenario (case study to be carried by students) and the presentation of concrete cases (tasks performed by actors on behalf of clients, testimonials ...).

Constant specific cases are discussed by stakeholders. The international aspect of the economy sector should be constantly tackled and sometimes subject to specific sections of courses.

List of modules possible

At this stage, and to meet the demand of Ipag, only the titles of modules possible (currently nine) are listed below. The precise content will be detailed later after validation of the modules.

• The main principles: introduction and approach "High level" of IT,
• Digital media: press, radio, television, cinema, display,
• E-advertising-campaign optimization Internet communications,
• Social networks
• Video games and social networks,
• Challenges and prospects of mobile marketing-mobile
• Dimension HR: the new professions of the Web,
• Legal framework for ICT (Alternate Title: Law of ICT),
• Procurement and e-administration
• Business Français